Before we Begin:
Here is Antonio Lucio, Chief Marketing Officer for Visa speaking at Columbia Business School. He talks about what it takes to build a successful marketing strategy for a business operating in the 21st Century and how changes in technology require that a business transitions from traditional to digital to social marketing.
Questions every business should answer about their marketing:
Does a business need a CMO?
The important to question to ask is: does the business have a cohesive marketing strategy that fits the business model as well as someone that can tackle the leadership role in overseeing the processes involved in adapting the business to the ever changing world of communication and social media?
After all, handling all the aspects of Marketing for a business and showcasing a brand can be time consuming. Moreover, the time that it would take a business owner to hone the technical and communication skills can often be better invested in actually building the brand and interacting with already acquired customers. This is why it is often more effective and beneficial for the business to delegate the marketing to someone who is experienced and up to date with the technology and skills necessary to showcase and market the business brand.
It is also beneficial to have an experienced separate perspective that can give you feedback on how your vision is perceived and how that perception can be different from your desired goal. After all, as the adage goes, "it doesn't matter what you say, if it's now what others hear." One might be surprised to find how often their own perception of their business differs from their customers' perception.
Finally, with the ever changing world of social media, you will want to have a plan and process in place for adapting to these changes and a means of measuring the effectiveness of your approaches.
What can Integral to for my Business?
Here at Integral we have a very straightforward approach to showcasing your business to the world:
Are you ready for the next step?
If you have made it this far, you must have unanswered questions about how your business can be better, and that is great! Schedule a free appointment with us and find out if can help your business.